Culturally-Charged Design Reflects People

If you’re visiting Kuala Lumpur, the PETRONAS towers are hard to miss. The company have its name printed on the tallest twin buildings in the world, a sight that has become a welcome landmark to Malaysia’s capital city skyline.

Although the brand is highly visible, Emalina Aimi knows it takes an authentic voice and personalised experiences to connect with Malaysia’s diverse population. As part of the Creative Team, Emalina needs to craft meaningful stories that reflect the heritage, culture and background of the various cultural groups that call Malaysia home. Learn Emalina’s approach for culturally-charged design and how multinationals can build an authentic voice.

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